Product Description
AI-Powered B2B Lead Generation Automation: Discover, Enrich & Engage with n8n + LinkedIn Sales Navigator + Google Sheets
Automate Your LinkedIn Lead Pipeline with B2B Lead Generation Automation
Finding qualified B2B leads on LinkedIn is time-consuming and repetitive. Our B2B Lead Generation Automation powered by n8n eliminates manual prospecting by fully automating your workflow. From capturing new contacts on LinkedIn Sales Navigator to enriching company data, analyzing posts, summarizing company news, and storing everything in Google Sheets — this workflow runs seamlessly with the power of OpenAI, HDW LinkedIn, Google Sheets, and the n8n automation platform.
Who Is This B2B Enrichment Automation For?
- For example, sales teams who want to accelerate prospecting without hiring extra staff.
- Additionally, agencies looking to offer automated lead research as a managed service.
- Moreover, business development professionals who need to build targeted outreach campaigns.
- Furthermore, freelancers and solopreneurs familiar with n8n, APIs, or automation platforms.

The Problem This B2B Lead Automation Solves
Doing high-quality B2B prospecting by hand takes hours: searching, filtering, finding contact data, enriching profiles, and checking their company updates. Consequently, this is expensive, repetitive, and error-prone. However, this AI-powered B2B enrichment automation solves that problem completely.
What Makes This B2B Lead Generation Automation Unique?
Unlike generic scraping tools or simple contact finders, this workflow combines advanced LinkedIn targeting with enrichment, post analysis, company news research, and real-time data updates. In fact, each contact is fully enriched and tracked across a centralized Google Sheet for immediate follow-up.
You get a complete B2B lead automation pipeline — 100% hands-free.
How the B2B Lead Generation Automation Works – Step by Step
This LinkedIn lead automation solution orchestrates all these steps seamlessly and reliably.
1. Trigger from Chat
Firstly, the workflow begins whenever a message arrives through a chat-trigger node, for example from a chatbot or sales rep request.
2. Generate Search Parameters
Secondly, n8n uses OpenAI to transform the chat request into a structured search, including job titles, industries, locations, and keywords for Sales Navigator.
3. Search LinkedIn Sales Navigator
Next, the HDW LinkedIn node uses these parameters to search for relevant leads and returns results.
4. Save to Google Sheets
Meanwhile, lead information is appended to a Google Sheet, including name, company, industry, location, and more.
5. Enrich Company Website
Additionally, the workflow pulls each company’s website and extracts useful information using scraping tools and Google searches to enrich B2B lead data.
6. Analyze LinkedIn Posts
Moreover, the lead’s recent posts and company updates are retrieved and summarized with AI to give you conversation context and support better B2B lead generation automation.
7. Aggregate and Score
Consequently, all information is aggregated, summarized, and optionally scored for lead quality, streamlining your enrichment pipeline.
8. Continuous Updates
Finally, the system keeps updating Google Sheets with new company news, posts, and profile changes so you can act fast and keep your B2B enrichment automation fresh.
Included Technologies Supporting B2B Lead Generation Automation
Together these technologies build a strong B2B lead enrichment automation backbone.
Technology | Purpose |
---|---|
OpenAI (GPT) | Parses and structures the search criteria from the chat trigger. |
HDW LinkedIn | Performs Sales Navigator searches and retrieves enriched profile data. |
Google Sheets | Stores, updates, and tracks lead information continuously. |
n8n Automations | Orchestrates all steps including enrichment, scoring, and news scraping. |
Setup Requirements for B2B Lead Generation Automation
Setting up your B2B lead automation system is quick and secure, ensuring you can start qualifying leads efficiently. This B2B enrichment automation framework ensures minimal setup and fast results.
- Firstly, an active n8n instance (self-hosted or cloud-based)
- Secondly, API keys for OpenAI, HDW LinkedIn, and Google Sheets
- Finally, a configured Google Sheet with column structure for leads
Commercial Benefits of B2B Lead Generation Automation
- Firstly, save up to 90% of your time with B2B Lead Generation Automation.
- Secondly, increase contact quality with enriched and summarized information.
- Additionally, act faster with real-time news and post insights about your targets.
- Moreover, track every stage from first discovery to follow-up, all in a simple spreadsheet.
- Finally, boost outreach campaigns with context-rich data for higher conversion rates.
Why Businesses Love Automated B2B Lead Generation
In fact, this is not just a list-scraper. It’s an end-to-end lead enrichment pipeline. Whether you run outreach for a SaaS startup, a B2B agency, or an enterprise team — this tool will automate research, scoring, and data capture to build better business relationships at scale.
Suggestions to Expand Automated B2B Lead Generation
- For example, integrate with your CRM (HubSpot, Salesforce) for full funnel tracking
- Additionally, include Slack or email alerts when new hot leads are identified
- Moreover, expand to other sources like Apollo.io or Crunchbase
- Furthermore, score leads automatically using AI classification
- Finally, include follow-up sequences with ChatGPT for message drafting
Final Thoughts on B2B Lead Generation Automation
Ultimately, if you want to scale your LinkedIn prospecting and transform your lead generation into a fully automated, AI-powered system, this is the perfect solution. Whether you manage a small sales team or run lead campaigns for multiple clients, this B2B Lead Generation Automation keeps your pipeline fresh, enriched, and ready to convert.
Let the automation work for you — and focus on closing, not chasing.
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admin –
Great Automation, recommended